Shop small brands. Make a big impact.
Our mission is to make it easy to discover and support independent, sustainable brands.
✓ Every product meets our standards
✓ Independent brands only
✓ Better ingredients. Better materials
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WELCOME TO OTTERLIST
Making it easy to shop your values.
OtterList brings independently owned brands together in one place, making it easier to discover better options and support businesses that align with your values.
We’re not looking for perfect brands that check every box, we’re looking for brands making a genuine effort to create more sustainable, ethical, and high-quality products, while giving you the transparency to decide what matters most to you.
01
Brands are reviewed.
Every brand must meet eight core OtterList
standards
for sustainability and ethics before being approved for the marketplace.
02
Shop your values.
Individual products are also reviewed and tagged with additional
standards they meet, making it easier to find options that match
what matters most to you.
03
Every purchase is a vote.
Choosing small, independent brands helps more of your money go
toward the businesses you want to see grow, instead of massive corporations.
We're just getting started
Our mission is to make it effortless to discover exceptional independent brands. As we grow, our goal is to make shopping with those brands just as effortless.
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6,500+ shoppers discovering better brands, ethical alternatives, and small businesses worth supporting.
The newsletter is free. Memberships are optional.
EARLY SUPPORTER MEMBERSHIP
564
supporters
Help build a better way to shop.
Support an independent alternative to the giant marketplaces—helping us review more brands, add better products, and make intentional shopping easier without answering to large investors.
✓ 3% store credit on eligible purchases
✓ Ethical Directories
✓ Lock in your $6 price
✓ Permanent Early Supporter status
The earlier you join, the better your price.
1,434
Early Supporter spots remain
✓ First 500 complete
● Early Supporters open
Closes at 2,000
✓ COMPLETE
FIRST 500
Founding Supporters
Supporters 1–500 · $5/mo or $50/year
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NEXT 1,500
Early Supporters
Supporters 501–2,000 · $6/mo or $60/year
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Standard membership · Future pricing
BRAND OF THE DAY
LOOV Wild Nordic Organic Superfoods
Organic superfoods inspired by the wild forests of Northern Europe.
LOOV focuses on simple, organic foods kept as close to nature as possible. Many of its signature products are made from wild Nordic berries harvested from certified organic forests and carefully freeze-dried.
✓
Organic ingredients
✓
Wild Nordic berries from certified organic forests
✓
No unnecessary fillers, preservatives or artificial additives
✓
Plant-derived and non-animal tested
Bonus Brand Directories for Our Supporters.
Explore curated lists of brands that meet OtterList’s non-negotiable ethical and sustainability standards, but haven’t officially joined the marketplace yet.
New brands are added to both the marketplace and the directories regularly.
Food & Beverage
View directory →
Apparel
View directory →
Beauty & Personal Care
Coming soon
Cleaning
Coming soon
Home & Living
Coming soon
Health & Wellness
Coming soon
Baby, Kids & Parenting
Coming soon
Pets
Coming soon